3. THE ART OF BRAND CONNECTION: RESPONSIBLE MARKETING COMMUNICATIONS
Marketing is one of the most important ingredients in building a responsible business. It becomes your legacy; how you tell your story, chapter by chapter, as you create change. Responsible, forward thinking marketing shifts the focus from meaningless consumption to building a long-lasting connection. It treats people with deep regard to inform, educate and converse in a mutually beneficial conversation based on congruency, respect and honest transparency.
This strategy session will focus on the vital foundations of building that meaningful connection with your audience. Together, we will dive deep into the heart of your message to effectively create an honest connection that articulates your story, your vision and your purpose. We’ll humanise your brand to communicate your message with honesty and integrity – the sales and long-term results will follow.
HOW DO WE DO THIS?
We’ll start with a short pre-questionnaire and an audit of your existing marketing and communications. We’ll then run a 4-hour workshop together to get to the heart of your business (the good stuff!) and from here start to build the core messages that set your brand apart, build lasting legacy and find the sweet spot between helping to educate your audience on why what you’re doing matters and building long-term relationships and sales.
We’ll pull all of this together into a top line brand marketing communications guide that you can integrate into your business across all of your marketing platforms.
WHO IS THIS FOR?
Brands, not-for-profit organisations or social enterprises who feel they have lost their way with their message or are overcomplicating their brand communications.
Emerging start-up brands and organisations who want to develop their brand communications with honesty and integrity from the get-go.
Brands and organisations who are wanting to build long term legacies, not short-term solutions, and who don’t want to be creating noise for the sake of content.
Responsible brands who don’t know how to get their message across clearly without getting lost amongst all of the buzzwords and losing their integrity.
WHAT’S INCLUDED?
Audit of existing brand marketing communications.
1:1 intensive strategy session together.
Brand document guideline outlining overarching brand messages.
1:1 1-hour follow up session post workshop.
WHAT YOU’LL HAVE BY THE END OF OUR TIME TOGETHER?
A clearly articulated core brand message and story.
A clearly defined “Why” and topline marketing and communication strategies to integrate into all areas of your business and marketing platforms.
An outline of your primary and secondary communication pillars to be used within your marketing and PR strategies.
A deeper understanding of how to talk with your customers, not to them.
The way to effectively align your marketing strategy into achieving your sales and business targets, with concurrency and integrity.
COST : $995 + GST
Additional services available:
360 brand and marketing services including creative direction, logo & branding design, web design, copywriting with my preferred consultant partners for a seamless transition.