SERVICES

• BUSINESS STRATEGY + 

  A successful business strategy is the glue that aligns all business pillars together and ensures they form the right foundation for long-term success. I work with you and/or your team to dive into your business challenges, future goals and opportunities to create the strategies and solutions that are needed to drive your business forward. 

• BRAND STRATEGY  + 

  Brand strategy is not a style guide with your logo and knowing the right colours to use. A cohesive brand strategy acts as the vital guiding principles on ‘why’ your vision and mission is important before you can start planning the ‘how’. I work with you to create or modify your overarching brand strategy to set the foundations for your business plan and supporting initiatives. 

• SALES & MARKETING STRATEGY + 

  So you’ve got your story straight and your product is ready, but now you need to generate sales. I help align your short- and long-term goals with a comprehensive and responsible marketing plan that gets your brand in front of, and connecting with, the right audience. From reviewing sales to lead generation activities, I’ll guide your team in making an impact when it comes to standing out. 

• BRAND MANAGEMENT  +

  From the visual design to the messaging, branding elements pack a powerful punch – but it can be a swing and miss without informed, effective management. I help you establish a brand plan that directs ongoing PR, marketing and sales initiatives to cohesively work together towards your overarching brand vision and revenue targets. 

• PROJECT MANAGEMENT  +

  Ready to re-brand? Launching a collaboration? Or planning a campaign that needs to stand out and make an impact? I work with you to determine a clear and creative action plan that relies on industry expertise and nearly two decades experience managing large and small teams ( global and domestic and across multi-sectors), so your project runs as effectively and seamlessly as possible and achieves maximum potential. 

• PARTNERSHIPS & COLLABORATIONS +

  One of my greatest passions and strengths is connecting value-aligned people, brands and organisations. Not only a super effective way to grow your potential audience, a good collaboration also has the ability to grow trust in your brand and educate a wider audience. With my industry connections and brand knowledge, the perfect pairing is out there. 

• GM ON DEMAND + 

  This is a service designed for those SOS moments where you need an experienced bird's eye view of your challenges and the expertise to look at the best short- and long-term solutions. This is conducted as a once-off strategy session, more detail can be found here. 

• CREATIVE CONNECTIONS + 

  I have a trusted network of experienced creatives for any speciality works, from creative direction, logo development, brand and style guidelines to e-commerce and service web audit and design, SEO and copywriting. Let me handle the details, so you can focus on the things that really need your attention. 

 I consult with brands and organisations of all shapes and sizes, but my specialty is creative businesses in the retail and wellness sectors. Brands that think a little differently and act responsibly.