Creative industries strategic advisory and mentoring.
Building influential brands of the future with respect for the process, the people and the planet.
BUSINESS & BRAND STRATEGY, MENTORING, EDUCATIONAL PROGRAMS AND WORKSHOPS DESIGNED TO TURN CREATIVE VISIONS INTO BUSINESSES OF THE FUTURE.
I work with brands that don’t do business as usual, but commit to long-term success with a sustainable approach. From strategic consulting to ongoing mentoring, I help them drive their business forward while contributing to the world in an ethical, responsible and honest way.
After almost two decades of working with leading fashion and lifestyle brands, social enterprises, and global not-for-profits, I understand innately what it takes to create a successful brand with sustainable profit growth – and I bring this expertise and commitment to every project I work on.
Together, we’ll turn your creative vision into an influential brand with a force for good.
1:1 tailored program
3 different packages to suit your needs
Ongoing guidance and dedicated support
Business & Brand Strategy
Project Management
Partnerships and Collaborations
Your creative business roadmap
ON THE JOURNAL.
Responsible marketing:
Creating a more meaningful connection
As a responsible business, your marketing becomes your legacy; how you tell your story, chapter by chapter, as you create change and contribute something to the world.
Responsible, forward thinking marketing shifts the focus from never-ending consumer manipulation to building a long-lasting and real connection. It treats people with deep regard to inform, educate and converse in a mutually beneficial conversation based on congruency, respect and honest transparency.
We shift from buzzwords and meaningless constant content ‘noise’ to real and meaningful connection. And true connection changes how people feel, it changes what we do, and it creates change in the world.
DO YOU WANT TO BE MCDONALD’S OR THE LITTLE DELI DOWN THE ROAD?!
As Charles Eisentien says so beautifully “To create objects with soul, objects for a rich and beautiful world, we must invest them with life, self and humanity; in other words, we must invest them with something of ourselves”.
The question, and more importantly my response, was the catalyst for change I needed. I left that role shortly afterwards…
A DEEP RESPECT FOR THE CREATIVE PROCESS AND WHAT IT CONTRIBUTES TO THE WORLD.
Where business is an institute that contributes something to the world and humanity vs exploiting and taking from it. Where pure creativity, the arts and craftsmanship can be celebrated for the beauty it brings, the energy it gives and the solutions it provides.
Where our focus is on what we can give instead of what we can take. Where we commit to humbly learning and evolving to do things in a better way that is regenerative for people and the planet…
STUCK IN A CREATIVE RUT? A FEW TIPS I’VE LEARNT ALONG THE WAY THAT CAN HELP.
When we add in the pressure of needing our creativity for our business and our bread & butter we get to throw in a whole lot of extra anxious, fear-driven emotions into the mix as well. It’s normal to feel the ebbs and flows in our creativity.
A creative rut, however, generally carries a heavier sense of hopelessness and can last longer if we aren’t aware of what’s happening and know how to manage ourselves through it…
5% OF ALL SERVICE FEES DONATED
Aligned to my core belief that business is what we contribute to the world, 5% of revenue from all of my services ( workshops and events included) will be donated to non-profit partners whom I am committed to working with long term. Upon booking a service, you can choose between Women’s Earth Alliance, The Hunger Project or The Pachamama Alliance for your 5% portion to be donated to.
I believe deeply in the work of each of these community-led organisations and what they are contributing to the world. Each is built on the core principles of listening to and understanding what is required at a community level from those who understand it best: local people and their communities. From these solid foundations, their work equips future leaders with the skills, tools, and support required for true systemic change and sustainable development.
